Privacy Policy
This Privacy Policy applies to all personal information collected, used, and shared via the website located at https://www.weekendessentials.co/ (the “Site”).
1. What is “personal information”?
a) The Privacy Act 1988 (Cth) currently defines “personal information” as meaning information or an opinion about an identified individual or an individual who is reasonably identifiable:
i) whether the information or opinion is true or not; and
ii) whether the information or opinion is recorded in a material form or not.
b) if the information does not disclose your identity or enable your identity to be ascertained, it will in most cases not be classified as “personal information” and will not be subject to this privacy policy.
2. What information do we collect?
a) The kind of personal information that we collect from you will depend on how you use the website. The personal information which we collect and hold about you may include:
i) certain information about your device, including information about your web browser, IP address, time zone, and cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
ii) We collect Device Information using the following technologies:
(1) “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org
(2) “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
(3)“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
3. How we collect your personal information
a) We may collect personal information from you whenever you input such information into the website.
b) We also collect cookies from your computer which enable us to tell when you use the website and also to help customise your website experience. As a general rule, however, it is not possible to identify you personally from our use of cookies.
c) We use Facebook Custom Audiences to deliver advertisements to Website Visitors on Facebook (based on email addresses) and we may use information we collect from you to display advertisements from our Customers to their target audience of users. If you would like to learn how to opt out click here.
d) We use Google Analytics' 3rd-party audience, Google Ads and Google Tag Manager to collect and analyse data such as age, gender, and interests to better understand the behaviour of our customers. We also work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. For example, you may see certain ads on this website or other websites because we contract with Google and other similar companies to target our ads based on information we or they have collected, including information that was collected through automated means (such as cookies, web beacons and pixels). These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.
4. Purpose of collection
a) The purpose for which we collect personal information is to provide you with the best service experience possible on the website.
b) We customarily disclose personal information only to our service providers who assist us in operating the website. Your personal information may also be exposed from time to time to maintenance and support personnel acting in the normal course of their duties.
c) By using our website, you consent to the receipt of direct marketing material. We will only use your personal information for this purpose if we have collected such information direct from you, and if it is material of a type which you would reasonably expect to receive from us. We do not use sensitive personal information in direct marketing activity. Our direct marketing material will include a simple means by which you can request not to receive further communications of this nature.
5. Access and correction
Australian Privacy Principle 12 permits you to obtain access to the personal information we hold about you in certain circumstances, and Australian Privacy Principle 13 allows you to correct inaccurate personal information subject to certain exceptions. If you would like to obtain such access, please contact us as set out below.
6. Complaint procedure
If you have a complaint concerning the manner in which we maintain the privacy of your personal information, please contact us as set out below. All complaints will be considered by Weekend Essentials Co. and we may seek further information from you to clarify your concerns. If we agree that your complaint is well founded, we will, in consultation with you, take appropriate steps to rectify the problem. If you remain dissatisfied with the outcome, you may refer the matter to the Office of the Australian Information Commissioner.
